Google has launched Android Design a site detailing creative design principles, user interface best practise, and guidelines for Android app designers. This move is a meant to try and achieve design consistency along the lines that Apple imposes on iOS apps through it’s app review. However Google’s approach is voluntary not compulsory. Based on the new Android 4.0, Google wants designers to adopt some base principles – Enchant me, Simplify my life,and Make me amazing.