Google has freshened up it’s search algorithms such that it now delivers more time relevant results to your enquiries. Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute.

Depending on the search terms, the algorithm needs to be able to figure out that if  you searched for ‘Olympics’ it’s quite likely that you are looking for the 2012 Olympics not the 1984 games, so where possible Google serves up the most timely information first. Google reckon that the the results of up to 35% of searches will now be fresher and more relevant.